Escaping the Black Hole PDF
By:Robert J. Schmonsees
Published on 2005 by South-Western Pub
A fourth of all B2B marketing and sales resources are wasted on misguided initiatives and activities. As much as 80 to 90 percent of the content produced by marketing is considered useless by salespeople. And only 29 percent of a B2B salesperson’s time is actually spent on selling. Companies who sell complex products and services struggle with the growth in the raw volume of content, the constant change, and the number of contributors. This often leads to significant duplication, inconsistent information, and a dilution of the message that complicates the sales process - confusing prospects and sales reps alike. Written by sales and marketing expert Bob Schmonsees, this enlightening book aligns marketing and sales organizations, putting everyone companywide - from the CEO to the assistant - on the same page. The last decade saw an increasing misalignment between marketing and sales, as well as allowed inefficiencies to creep into the marketing and selling model. Schmonsees reveals the secrets to bridging the gap, cutting the clutter, and eliminating the waste.
This Book was ranked at 16 by Google Books for keyword Black hole.
Book ID of Escaping the Black Hole's Books is JJJYAAAAYAAJ, Book which was written byRobert J. Schmonseeshave ETAG "a7h3QEC6Xno"
Book which was published by South-Western Pub since 2005 have ISBNs, ISBN 13 Code is and ISBN 10 Code is
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Book which have "211 Pages" is Printed at BOOK under CategoryBusiness and Economics
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